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In this section it is possible to find a response to the most common needs for the design and execution of business strategies as part of the information technologies.

If you wish, you can present us with your particular case and you will receive a personalised response to your needs as soon as possible.

I would like to adapt the image of my business and my marketing processes to Internet. How do I begin?

Just as in any other type of initiative within the company, the first thing to do is set the business goals which one wishes to achieve:

• Corporate presence on Internet: a web site containing information for clients, suppliers and stockholders.
• Catalogue of products: a showcase on Internet for the products and services offered by the company.
• Marketing of products through the Web: e-commerce
• Optimisation of internal processes and relationships with clients and suppliers.

 

Once the goals to be attained are defined, it is necessary to plan the project which should comply with the following phases:

1. Definition of strategies
2. Design and development
3. Implementation
4. Communications and promotion
5. Use of the information

Communications and promotion

The presence on Internet in and of itself does not guarantee the success of the initiative. It is necessary to create a communications and promotional campaign which would cause sufficient impact on those with whom we wish to communicate.

It is necessary to determine the market to which we would like to address ourselves. It is not the same to sell consumer products through Internet as offer services to a specific sector of a specific market. The communications and promotional strategies are different, as well as the key messages to be transmitted.

The main actions to be carried out revolve around the following aspects:

• Positioning and indexing on search machines
• Online Advertising
• Loyalty Strategies
• Adaptation of printed materials and the corporate image

 

Retro-supply of the information

The projects must be dynamic and corrected according to any deviations which may arise in the results. It is vital to exploit all the necessary data on the project, in order to obtain information and convert it into valuable knowledge, which will allow us to make the proper decisions in order to achieve the established goals.

Online actions allow for an exhaustive monitoring of the behaviour of our clients, which together with the right fidelity programmes will allow us to obtain a high level of profitability from the application of our online strategy.

If you want to know more about how QUODEM can help you, please click here.

I need to increase my market and reach a greater number of clients. How can I sell my products through Internet?

The first step is to decide whether the business model is adaptable to sale on Internet. In order to do so, the following considerations should be kept in mind:

• The nature of the products: Consider whether they can be purchased from an online style, without the need for the client to see the products directly.
• The target public: Study the market potential to which we are focusing our attention. Are they Internet users? Do they customarily make their purchases online?
• Distribution Channels: Depending upon the new market to which we are directing our attention and its geographic location, it will be necessary to adapt our distribution channels to meet the new needs.

 

If the foregoing study proves satisfactory, the strategy for the implantation of the online store will be defined and developed. It is necessary to bear in mind the needs of our online store: rotation of the catalogue of products, number of different clients, fidelity programmes, promotions, etc.

Customer Service

One of the greatest obstacles for E-commerce is the potential customers’ lack of confidence about making a purchase through apparently impersonal channels. Therefore, in order to reinforce the image of our brand name it is extremely important to fulfil every aspect of the expectations of the users who make their purchases from our online store. The degree of satisfaction must be very high so that the customers repeat their purchases and in particular recommend them to other potential clients.

Promotion and communications

Making our online store known on Internet is vital. We must make our web page very accessible to the customers and we should bear in mind the following tools for online promotion:

• Positioning and indexing on search machines
• Advertising online in media which reach our potential customers easily
• Promotion offline – press, printed materials, congresses, etc-

 

Retro-supply of the information

The information gathered on the behaviour of the users in relation with the online store will make it possible for us to improve their experiences in the purchasing process.

The online actions will allow for an exhaustive monitoring of our customer’s behaviour, which together with the right fidelity programmes will make the application of our online strategy highly profitable.

If you want to know more about how QUODEM can help you, please click here.

What are the keys to success for implementing an online training platform?

The information technologies are highly valuable to the training sector because they facilitate and reinforce the learning processes of the student, as well as significantly reduce the costs of the overall process.

However, the new technologies do not guarantee in and of themselves the success of the implantation of an online model for Training in a company, an educational institution, etc. It is necessary to work on certain aspects inherent to the online training and which are fundamental for a correct integration of these technologies within the company’s global strategy company:

• The implantation of an online training system must be aligned with the strategic goals, which are sought in this institution.
• The greatest efforts must be focussed on integrating the new online training system into the already existing training system.
• The flexibility for the student furnished by the online training must be combined in its just extent measure with well-structured and defined programming and planning.
• The contents and practical activities should be adapted pedagogically to an interactive setting, which is different from that of directly attending the training process.
• For those courses with an attendance part and an online part, to define what parts are subject to be carried out by tele-training, with the subsequent improvement in efficiency and reduced costs.
• Do not confuse tele-training with self-training. The student must have direct and permanent contact with the corresponding tutors.

 

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My company has a sales force distributed throughout the country. We need to reduce the costs associated with their professional training, as well as increase its quality and efficiency. What actions can I take?

The sales networks nowadays face two important challenges: to optimise their time and obtain a specialised and updated training on the products which they market. This last aspect takes on special relevance in those sectors in which there is a continuous evolution of the characteristics and functions of the products: the pharmaceutical sector, financial and insurance services, etc.

The information technologies, and namely Internet, has made it possible to develop the training programmes which the companies place at the disposal of their commercial delegates. These tools offer the following advantages:

• A single deposit on Internet where the commercial delegate can find all the training and information he or she requires for their daily activities.
• Flexibility for the delegate in his or her training process.
• Faster updating of the contents.
• A greater efficiency and interactivity in the communications between the delegates and those responsible in the Central Offices: the sending of SMS messages, discussion forums, and distribution lists by email and by SMS, etc.
• Evaluation of the knowledge of the most effective sales network by means of the carrying out of online examinations and tests.

 

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