Company
News from the company
19/03/2006 
Quodem creates its MI PREMIO web page.
MI PREMIO is a highly innovative initiative for creating a sense of “loyalty” from the clients which consists basically of carrying out a multi-channel marketing campaign aimed at a high level segment of clients, corresponding to the major accounts. The on-line portion represents the heart of this initiative with a frequent user web page very much in accord with the new image of the brand name which
MICHELIN wishes to transmit throughout the world. MICHELIN is looking for a new way to assure the loyalty of its best clients by using Internet as an efficient communications platform with them.
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