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Multi-channel Marketing Campaigns

THE GOAL
To carry out marketing campaigns using the new technologies and the traditional means to increase the number of visits of our target public.

GENERAL DESCRIPTION
The design and creation of Multi-channel Marketing Campaigns (Internet, e-mails, SMS messages) in an independent manner or together with a more general campaign of offline means (press, specialized magazines, mailing, etc), in such a way that the number of visits is increased and it reaches a greater number of users.
A Platform for the management of communications and promotional campaigns through different channels, by using a variety of means which the Multi-channel Marketing offers in a coherent manner.

Representación gráfica de como funciona una campaña multicanal: e-mail, SMS, MMS, VOZ, Marketing Directo, Buscadores

JUSTIFICATIONS
The use of e-mails and of mobile phones messages nowadays reaches more than 90% of all professional groups. In the same way there are many who use Internet for finding important professional information. Therefore, a communications and/or advertising campaign using these means along with the more traditional ones will guarantee a larger number of visits and a far greater coverage.

BENEFITS

  • Internet: A large amount of information is available to the users. Effective channels for reaching our target public (zero intrusion)
  • E-mail: The ideal channel if the user consents to its use. It allows for inter-activity. It saves cost and time for implementation. It offers flexible formats. It can follow parameters. It is universal. It can manage results in an exhaustive manner.
  • SMS – tMobile telephony: The ubiquity of the means. Immediacy of the communications. It allows limited interactivity.
  • Online campaigns. Online promotion and communications as a means for reinforcing the main focus of the campaign.


CRITICAL POINTS OF SUCCESS

  • The legal approval and permission from the user to receive information using these means (informed consent).
  • Segmentation and coherence of the message received by each channel.
  • SMonitoring and analysis of the results, which will allow for retro-supply in the marketing strategy.
  • Adaptation of the campaign to the media used without losing any coherence in the message being transmitted.


METRICS

  • E-Mail: Ratio of the reading of the e-mails, CTR (Click Through Rate)
  • SMS: Ratio of the reading of the messages
  • Internet: Number of visits and hits.


[MORE INFORMATION]

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