Consultancy Solutions
The corporate image on Internet

THE GOAL
To position the brand name or corporate image on Internet via a web site.

GENERAL DESCRIPTION
Design, development and implementation of a web site with the most relevant information for clients and suppliers of a specific company or brand name. Adaptation of the corporate image to the online world.

JUSTIFICATION
Approximately 44% of the Spanish population is currently an active user of Internet. Roughly 96.9 % of the cybernauts use the net to find information, both professional as well as personal, and so their presence on the Web is absolutely indispensable for any company or brand name.*

Similarly, in the professional sphere, commercial contacts and relations via the Web are becoming more frequent and many of the processes are already being carried out using Internet as the preferential communications tool.

* Source: ‘Estudio sobre Internet on Spain’ (Study of Internet in Spain). October 2005. Fundación BBVA. Unidad of Studies of Opinión Pública (Public Opinion Studies Unit)..

BENEFITS

• UniversalAccessibility to the Company’s corporate information.
• Acquisition of competitive advantages.
• Efficiency and the saving of money.
  
  

CRITICAL POINTS OF SUCCESS

• Support from the management or the party responsible for the product.
• Positioning on search machines.
• Continuous updating of the contents.
  
  

METRICS

• Single monthly visits
• Conversion ratio of the visits to the web vs. contact / purchasing process
  

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