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Positioning on search machines. SEO/SEM

PosicionamientoTHE GOAL
To cause an impact and make our messages and contents reach the largest numbers of users of the target public. To increase the traffic of users to our web page. To increase the number of visits to our Web Site or campaign on Internet.

GENERAL DESCRIPTION
Positioning of the Web pages on the search machines.
QUODEM has specialised in SEM (Search Engine Marketing), combining the most advanced techniques in SEO (Search Engine Optimisation) with carrying out campaigns on Internet and on search machines.
The positioning on the search machines must be taken into account from the very beginning, when designing and developing an Internet page or campaign. Some of the key factors for the success of the positioning on the search machines are the following:

Only through extensive experience in real projects and a methodology of effective development can it be possible to achieve successful positioning strategies.

JUSTIFICATIONS
Often the Internet projects and campaigns do not attain the desired success and do not reach the anticipated goals of impact on the target public.
The search machines are becoming more and more the main entranceway for our users to Internet. More than 80% of the traffic received by the Web pages comes from search machines and in particular from Google.
Improving the presence and positioning of a Web page on the main search machines is a key factor to the success of a Web project or Internet campaign. With a SEM strategy, some of our clients have duplicated their number of visits in less than one month.

BENEFITS

  • To maximize the number of visits from our target public.
  • Diffusion of our Internet campaign.
  • To significantly increase the number of visits to our web page.

CRITICAL POINTS OF SUCCESS

  • To bear in mind a good positioning strategy from the very beginning.
  • Segmentation and coherence.
  • Allow oneself to be advised by experts.
  • Combination of the SEO with digital marketing actions.

METRICS

  • The place which our Web site occupies in the results of the search machines
  • Page Ranking
  • Number of visits
  • Pages visited


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