To increase the number of visits of a communications and advertising campaigns, by means of the use of new channels (Internet, e-mail, mobile telephony, etc).
The design and creation of Multi-channel Marketing Campaigns (Internet, e-mail, SMS messages) in an independent manner or together with a more general campaign of offline means (press, specialized magazines, mailing, etc), in such a way that the number of visits is increased and it reaches a greater number of doctors.
A Platform for the management of communications and promotional campaigns via several channels, by using the different means which the Multi-channel Marketing offers in a coherent manner.
The use of e-mails and of mobile phones nowadays reaches more than 90% of all professional groups, including doctors, in the same way that many of them use Internet for finding professional information. Therefore, a communications and/or advertising campaign using these means along with the more traditional ones will guarantee a greater number of visits and a far greater coverage.
CRITICAL POINTS OF SUCCESS