Health solutions
Technological Coverage of Congresses

THE GOAL
To increase the services offered in the Medical Congresses by the organization or by the laboratory at their respective stands.

GENERAL DESCRIPTION
Prior technological support and during the preparation of the Congress, for its organization and for the greater interactivity and participation of those visiting the laboratory’s stand.

JUSTIFICATIONS
The increased number of congresses being organised for doctors, as well as the large number of participating laboratories, call for an important differentiation on the part of the laboratory in order to make your participation more profitable in the corresponding event.

BENEFITS

• Differentiation in regard to the competition.
• Greater efficiency in the organizational processes of the congress.
• A higher quality impact on the doctor within the congress.

CRITICAL POINTS OF SUCCESS

• Involvement of the sales force in the communication of the event.
• In the congress itself, appropriate adaptation of the actions to the target group to which it is directed (for example, actions with SMS messages make more sense in regard to congresses which feature a large volume of attendance).

METRICS

• Those attending are involved in each one of the actions.
• The quality of the data gathering on each doctor who has made use of the services offered.

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