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THE GOAL
To take advantage of the development of the new technologies within the Company’s plan for marketing and business development. To analyse and optimise the Company’s internal processes through solutions based on the information technologies.

GENERAL DESCRIPTION
To analyse, design and develop e-Business projects for the health sector, by adapting them to the specific business goals of our clients.
The true differentiating value of QUODEM lies in its profound knowledge of the health sector and the latest technologies, as well as its experience in undertaking major projects in almost all of the fields which e-Business covers and its familiarity with the information technologies in the health sector.

Experience
QUODEM has designed, developed and implemented its own PLATFORMS for the development of its projects. Our products and services are backed by the guarantee that they have all been successfully implanted to our clients’ total satisfaction.

Methodoly
QUODEM follows a methodology in all of its work which is adaptable to the very nature of the project and which follows the generic guidelines covered below:

Similarly, all of its activities are subject to the existing confidentiality criteria and legal norms which rule the Health sector:

• Confidentiality.
• The LOPD. The Law on the Protection Of Data Of A Personal Nature.
• Good Practice Code for the Promotion of Medicine. Farmaindustria.
• Regulation of visits to doctors.
• Law on Drugs and Medicine. (Royal Decree 1416/1994, Law 25/1990, Royal Decree 1035/1999, Law 14/1986)
• Security and control of access.

 

The staff
Our professionals have acquired a great deal of valuable experience in the e-Business sector in Spain and have worked extensively in the areas of Consultancy, the Pharmaceutical Industry in general, Technology Companies, Marketing and Communications Agencies, as well as on Research And Development Projects. All of these endeavours require a profound knowledge of pharmaceutical marketing, development and implementation of new technologies, and consultancy in business development.

Furthermore, QUODEM relies on the support of experienced collaborators from medical professionals, something which is highly necessary for offering consistent and global solutions to meet the needs of its clients.

Quality
All of QUODEM´s activity is subject to an internal quality control system which guarantees the maximum quality of its work and the full satisfaction of its clients. Up until now, 100% of the clients have made repeated requests for new commissions.

Technology
QUODEM has made major investments in a state of the art technological platform in order to offer our clients the maximum guarantees of service. We have achieved 99.96% effectiveness of the service (for the period ranging from 06/06/05 to 06/06/06).
The projects developed are carried out using the leading technologies and standards for development existing on the market.
QUODEM has achieved an ideal sense of balance between the design and the development of its applications.

JUSTIFICATIONS
The information technologies have been become an indispensable tool for the improvement and optimisation of the internal processes of the companies.
Nowadays, any marketing plan must contemplate Internet as a preferential channel for contacting medical groups and an excellent complement to the work of the delegates during their visits to the doctors.

BENEFITS
The use of the new technologies within the health sector furnishes a clear differential value for the following actions:

• A greater diffusion and assimilation of promotional messages
• Training of health professionals
• Tools for the every day activity of the commercial delegate
• Awareness of the disease
• Diffusion of the clinical studies
• Information and contents aimed at patients
• Improvement of the compliance level
• Collaboration with Medical Institutions and Societies
• Tools for the every day activity of the medical group
• Promotion of scientific events and congresses
• Development of scientific studies
• Training and preparation of the Sales Force
  
  

CRITICAL POINTS OF SUCCESS

• Compared Experiences
• Methodologies for development of the projects
• Innovations
• Reliability of Technological Infrastructures
  
  

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