Health solutions
e-Compliance, Compliance Programmes

THE GOAL
To improve the patient’s compliance with the prescription.

GENERAL DESCRIPTION
To increase the patient’s compliance, by reminding him with an SMS, e-Mail or voice mail, of the guidelines for the prescription associated with his treatment.

JUSTIFICATIONS
The products corresponding to a chronic prescription, which must undergo changes in the guidelines and dosage over a period of time or which require spaced doses, experience a high level of abandonment in regard to the prescribed guidelines. These programmes, through direct actions with the patient, help maintain compliance with the guidelines (never with advertising of the product). The benefits are seen clearly in the compliance percentages (increases of up to 43% when taking the third dose in the case of vaccines) and through a significant increase in the net sales of the product (up to 22% in some programmes).

BENEFITS

There are clear benefits for all the agents involved:

• The Laboratory: An important increase in the sales: a reduction in the rate of abandonment
• The Professional : Added value services offered to your patient
• The Patient: Correct compliance with the treatment
  
  

CRITICAL POINTS OF SUCCESS

• Active involvement of the Sales force.
• Information in real time of the status of the campaign. Measuring of the goals.
• Products related to chronic prescriptions and habituation to the treatment guidelines.
• Products which undergo changes in the guidelines of the treatment over a period of time.
• Products with spaced doses over a period of time (vaccines).
   

METRICS

• Reports in real time of the activity of the project:
• Number of patients recruited.
• Reports and personalized statistics according to Delegates, Zone Managers, Marketing.
  
  

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