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Q de quodemicono productoHealth solutions
e-Detailing & e-Training

THE GOAL
Diffusion and distribution of promotional material or clinical studies among medical groups.
Coverage of vacant territories.
A complementary action to the visit to the doctor.

GENERAL DESCRIPTION
E-detailing makes it possible to share commercial information and remain in contact with our users in a complementary manner to other communications channels. This type of tool makes it possible to motivate the reading and comprehension of the information published, the diffusion of the results of clinical studies and the reinforcement of the relations with medical groups.

THE E-DETAILING / E-TRAINING PLATFORM

  • Complementary to the medical visit.
  • Tools for the Sales force.

eDetailing, eTraining and eLearning

The information and contents which are furnished to the health professionals can be of different types:

  • Product Information
  • Results of the Studies
  • Training regarding a pathology
  • Academic training
  • Market studies
  • Prescription habits


JUSTIFICATIONS

Roughly 99% of the doctors use Internet and 89% of them do so in order to expand and update their medical knowledge.  The regulation of the medical visits by the Administration and the fact that the health professionals require information and quality training has led to a change in the strategic trend within the sector, aimed at increasing the efficiency of its sales processes, by seeking alternative channels which would complement the traditional visits to the doctor.  This type of programme is often accessed by between 40% and 50 % of the doctors recruited and 30% to 40% complete it.  These figures evidence a very high percentage of impact.

BENEFITS

  • Reduced costs and improved efficacy.
  • Reaching health professionals which are otherwise impossible to contact through other means (Vacant territories).
  • More profound and accessible communications.
  • To guarantee the full assimilation of the desired message.
  • Knowledge on prescription habits.


CRITICAL POINTS OF SUCCESS

  • Active involvement of the Sales Force.
  • A useful complement to the traditional visit to the doctor.
  • Information in real time on the status of the campaign. Measuring of the goals.
  • Obliged compliance with compensation in the end (incentives).
  • Integration with the CRM of the company.


METRICS

  • Reports in real time on the activity of the project:
  • Number of doctors and their status.
  • Reports and personalized statistics according to Delegates, Area Managers, Marketing.
  • Detailed analysis of the responses.

 

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