Health solutions
e-Learning: Online training

THE GOAL
Training of the medical group on the designated pathology and diagnosis. Commercial coverage of vacant territories.

GENERAL DESCRIPTION
Training courses for health professionals via Internet related to the pathology and the product. This training allows for a greater diffusion and lower costs, and it can be complemented by attendance at courses (support materials, accreditation, etc.).

JUSTIFICATIONS
Roughly 99% of the doctors use Internet, especially to consult information on pathologies, recommendations or interactions between drugs and studies on clinical trials. The type of web page most consulted by doctors are those corresponding to medical and scientific magazines, societies and medical web sites. In general, 89% seek to update their medical knowledge, while others need to obtain credits before graduation and so, these training courses are one of the most highly demanded services by the health professionals.

BENEFITS

• Reduced costs and improved efficacy.
• Increased diffusion.
• More profound and accessible communications.
• Greater assimilation of the contents through interactivity and multimedia materials.
• Teaching materials and support services.
  
  

CRITICAL POINTS OF SUCCESS

• Use of a tele-training platform.
• Active involvement of the Sales Force.
• A valuable complement to the traditional visit to doctors.
• Accreditation by the Continuous Training Commission.
• Proper Accreditation by Medical Societies.
• Information in real time on the status of the campaign. Measuring of the goals.
• Obliged compliance with compensation in the end (incentive).
• Integration with the CRM of the company.
  
  

METRICS

• Reports in real time of the activities of the project.
• Number of doctors and their status.
• Reports and personalised statistics according to the Delegates, Zone Managers, Marketing.
• Detailed analysis of their responses.

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