Health solutions
Scientific forums

THE GOAL
Diffusion and promotion of the promotional material or clinical studies. Coverage of vacant territories.

GENERAL DESCRIPTION
Creation of virtual forums for the discussion and diffusion of studies, which makes it possible to motivate the reading and comprehension of the information published, the diffusion of the results of the clinical studies and the reinforcing of the relationship with the doctors.

JUSTIFICATIONS
99% of the doctors make use of Internet, especially to consult information on pathologies, recommendations or interactions of drugs and studies pertaining to clinical trials. These programmes are perfect for the diffusion of the results of the clinical studies and for guaranteeing their comprehension and the maximising of their impact and effects. Approximately 60% of the doctors recruited access the programme and about 45% complete it.

BENEFITS

• To guarantee the integral assimilation of the desired message.
• To reach health professionals which are impossible to contact in other ways (Vacant territories).
• A more profound and accessible communications process.
• Elaboration of additional materials.
• Knowledge of prescription habits.

CRITICAL POINTS OF SUCCESS

• Active involvement of the Sales force.
• A complement to the traditional doctor’s visit.
• Information in real time of the status of the campaign. Evaluation of the goals.
• Compliance with final compensation (incentive).

METRICS

• Reports in real time on the activities of the project:
• The number of doctors recruited and the index of their responses
• Reports and personalised statistics by Delegates, Zone Managers, Marketing.
• Detailed analyses of the responses.

[MORE INFORMATION]