Health solutions
Applications of mobile devices

THE GOAL
To offer solutions for mobile devices (PDA, mobile phones) to the medical professionals via the laboratory.

GENERAL DESCRIPTION
To develop computer tools of a medical nature for mobile devices used frequently by the doctor (PDAs – electronic agendas). These tools can be calculators, tables, forms, figures, dosage, etc.

JUSTIFICATIONS
Many doctors frequently need to consult some existing information and data in the course of carrying out their health care activities, which can range from tables (for example, analytical values) to the dosage of the most common medicines in terms of weight and age. This circumstance, together with the fact that 17% of the doctors use a PDA in their daily work, opens up the possibility of offering professionals digital tools, which are easily installable in their mobile devices and which would facilitate a rapid and effective consultation of this information.

BENEFITS

• High extra added value and impact.
• Future contacts with the doctors for distributing new versions.

CRITICAL POINTS OF SUCCESS

• Active participation of the Sales force in the distribution of the software.
   

METRICS

• Doctors who complete the installation of the software
• Doctors who use the software regularly
• An increased number of visits of the sales force to the doctors who use this application.

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