To establish a new online promotional channel for the EFP products to patients.
Reference Web site for a EFP product aimed at patients. Corporate identity of the product adapted to Internet.
About 22% of the cybernauts seek information on Health, and this is one of the first matters for a search on the Web*. Therefore, an active promotion of an EFP product must cover all the possible communication channels with its patients, with Internet being the one that emerges as the most useful of all of them.
* Source: ‘Study on Internet in Spain’ October 2005. Fundación BBVA. Unidad de Estudios de Opinión Pública (Public Opinion Studies Unit).
CRITICAL POINTS OF SUCCESS