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THE GOAL

To reinforce the collaboration between the laboratory and the pertinent group of professionals.

GENERAL DESCRIPTION

To sponsor the web site for educating and providing information to a society or scientific group with which the laboratory wishes to collaborate.

JUSTIFICATIONS

Presence on Internet has become an indispensable element for the promotion, diffusion, knowledge and daily activities of the entities which belong to the health sector.
Groups of medical professionals, as well as scientific societies, research groups and scientific advisors wish to break into these new communications channels, and so they are demanding much easier access to these technologies without it representing an additional work load to their every day responsibilities.
The Pharmaceutical Industry is not unfamiliar with these needs and it supports and sponsors the activities of its clients on Internet, by demanding a higher quality service which is closely adapted to the needs of each group. In this way, ties of loyalty are established between these medical groups through the continuous service offered and which allows for interactivity with the on-line channels of the laboratory.

BENEFITS

Advantages for the Scientific Society:

• Immediate presence on Internet
• A State of the Art technological component, which is completely externalised: focussing on scientific contents
• Integral Maintenance of the Platform
• Advice regarding on-line actions
• Scalability: Development in terms of its needs – from a corporate presence to e-Learning platforms
  
  
  

Advantages for the Laboratory:

• A tool for establishing ties of loyalty with the medical group.
• Management, design, development and monitoring of the activity in an exhaustive manner.
• Centralisation of the online activities carried out with the medical societies.
  
  

CRITICAL POINTS OF SUCCESS

• Involvement of the Company and its Managerial Board.

METRICS

• Members of the society using the information and services of the society’s web site
  
  

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