How Is WordPress Evolving in the Enterprise Market in 2025?
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WordPress is no longer just a “blogging tool” and has become an increasingly attractive option for medium and large enterprises. The growth of enterprise-grade solutions like WordPress VIP has been key in positioning the platform in high-level projects that were previously dominated by proprietary or complex CMS architectures.
This article explores how WordPress is evolving in the enterprise market in 2025, the role of WordPress VIP in this transformation, and how the platform compares to others in terms of market share.
Why Is WordPress Gaining Ground in Large Enterprises?
For years, WordPress was perceived as a simple CMS—ideal for small or mid-size projects but inadequate for demanding corporate environments. However, technological evolution and the emergence of solutions like WordPress VIP have dramatically shifted that perception.
Today, major companies are choosing WordPress for reasons such as:
- Publishing agility compared to more rigid solutions.
- Mature ecosystem with thousands of developers, plugins, and integration tools.
- Open-source model that avoids vendor lock-in.
- Competitive total cost of ownership (TCO) compared to more complex DXP platforms.
“The combination of ease of use and technical robustness has made WordPress a more viable option for enterprises that need speed without sacrificing scalability.”
WordPress VIP: The Key Driver Behind Enterprise Growth
WordPress VIP, the enterprise-grade managed platform by Automattic, has played a crucial role in this shift. It provides a robust, secure, and scalable solution for companies with complex requirements—without the cost or rigidity of proprietary CMS options.
Key benefits of WordPress VIP include:
- High-performance infrastructure (cloud-distributed, with enterprise-grade SLAs).
- Code audits, version control, and approval workflows for regulated environments.
- Integrations with marketing, analytics, CDP, and enterprise systems.
- Compliance with security standards such as SOC2, ISO 27001, and FedRAMP.
Companies like Salesforce, Spotify, Meta, News Corp, and CNN use WordPress VIP for corporate websites and content ecosystems.
“WordPress VIP has changed the conversation: WordPress is now not only viable, but desirable for complex organizations.”
What Do the Numbers Say?
According to W3Techs (July 2025):
- WordPress continues to lead with 43.1% global market share across all websites.
- WordPress VIP now powers over 40,000 active sites according to BuiltWith, with strong presence in media, tech, and retail.
Among high-traffic sites (top 10,000 according to Alexa), WordPress’s presence has risen to 20.4%, up from 15.9% in 2023.
Comparison with Enterprise CMS
- Adobe Experience Manager (AEM) has a much smaller install base (under 1%) but dominates in regulated industries and large corporations.
- Drupal remains strong in government and NGO environments but is losing ground in the private sector.
- Sitecore has seen declining adoption over the past three years, especially for new projects.
“While CMS platforms like AEM and Sitecore remain tied to high budgets and long implementation cycles, WordPress VIP offers speed and control with a shorter adoption curve.”
What About Industry Segments?
While industry-specific data isn’t always public, reports from SimilarTech and G2 highlight strong WordPress and WordPress VIP presence in:
- Media & Entertainment: New York Post, Bloomberg, TechCrunch
- Technology & SaaS: Salesforce, Slack, Dropbox
- Retail & Consumer Brands: H&M, IKEA, Under Armour
This confirms that WordPress has grown not only in volume, but also in the diversity and complexity of use cases.
A New Era for the World’s Most Popular CMS
WordPress has entered a new era—where the question is no longer whether it can scale, but how to scale it securely and efficiently in enterprise environments. WordPress VIP has been a key enabler, providing a managed solution that addresses the traditional weak spots of open-source platforms in critical settings.
“In 2025, WordPress is no longer just competing with other CMSs; it’s competing with full digital experience suites—and doing so on equal footing.”
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