We help you meet your challenges head on and to achieve your business objectives by applying the most advanced innovation methodologies.
We put ourselves in your users and customers’ shoes to discover and focus on their needs to create a successful digital product that brings them value.
How many times have you asked yourself:
Will my digital product matter to anyone?
Will I get the visits and sales I’m hoping for?
Will my investment deliver an ROI that will help me meet my objectives?
In the current context of uncertainty and a saturated and ultra-digitalised market, we help you keep uncertainty to a minimum.
The key lies in surprising your users or customers with a digital product that delivers the expected value and satisfies their needs.
We apply the most advanced strategic innovation and design methodologies to help you achieve your business objectives. Design thinking to explore, devise and test, Lean to build the correct product and Agile to build the product properly.
To understand and empathise with your users or customers, devise solutions aligned with the needs that contribute value and validate the hypotheses with a representative sample of your real users.
Generally, ideas emerge in a messy, confused way that is full of uncertainty, Design Thinking gives us powerful tools to clarify the path towards a successful product that adds value.
In this first stage, we focus on understanding the problem we are facing.
We question the initial briefing in order to understand the fundamentals; who are the users we are addressing, what is their environment, in what scenario they operate and, above all, what are their needs and motivations.
In this stage, we focus on what is really important: we analyse the conclusions of the empathy stage and we reformulate the initial problem.
We are already clear about our users’ needs and we have detected where we want to aim. The next step is to start devising solutions. At this stage, we work side by side with your entire team and create a multidisciplinary group in order to generate value solutions.
We transform these solutions into actionable ideas and establish both a product vision and a new series of hypotheses to be checked, and which we test with users through prototypes, in a cycle of development, learning and iteration.
We test our prototypes with a sample of between 6 and 8 real users to check our hypotheses.
Empathise, define, devise, prototype, test.
At the end of this process, we will have radically reduced the uncertainty and will be able to start building our minimum viable product.
By applying the Lean methodology, we are going to build our digital product in an incremental way. The first step is to define a valuable, feasible and usable MVP (minimum viable product).
The goal is to get it into the hands of your customers or users as soon as possible to start the Build – Measure – Learn on the foundation of the MVP (minimum viable product). Depending on the data obtained and the feedback from our users, we learn about and develop the digital product.
The Agile methodologies help us to build our digital product in an incremental and interactive way in short development cycles, called Sprints. This way, we adapt better to environments with uncertainty in which it is necessary to minimise the risk and maximise the value contributed to your customer or user.
We are in the middle of the digital era, and in order to advance and be competitive, you have to establish digital marketing strategies that make a difference with your competition. At Quodem we are experts in consultancy and implementation of digital tools adapted to your business sector and company size.