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HCP digital engagement of the healthcare professionals

HCP digital engagement: In an increasingly competitive business environment, it is essential for the pharmaceutical industry to deploy initiatives aimed at strengthening clinical and scientific collaboration with healthcare professionals

The pharmaceutical industry is not yet very mature compared with other large sectors in terms of its digital maturity, which is why it still has a lot of room for improvement in this aspect.

Main areas of activity:

  • Ongoing medical training
  • B2B platforms: Distribution and pharmacies
  • eDetailing – support for medical consultations
  • MSL (Medical Science Liaison) Platform
  • Verification of healthcare professionals

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